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As leisure manufacturers continue to shift from licensing models to in- residence rights, they are focusing on charm. The industry’s highest profits in this category does help adjust and improve a company’s reputation. Nevertheless, bringing a splendor business in- house is not without challenges.
It can be challenging to craft a strong product message across all stations, for instance, if a fashion and beauty staff does not collaborate properly. Secondly, elegance is a very economical and crowded industry, making it challenging to create a dedicated consumer base. However, when done successfully, it can be a strong resource for luxury companies to develop. Puig is an example of a business that effectively merged a fashion and beauty division and experienced important expansion.